Alpha Theta Delta

Designed and formatted themed digital and promotional materials for new member recruitment, ensuring adaptability across various sizes and mediums.

Alpha Theta Delta is the world's first professional fraternity for interdisciplinary design, originally founded on May 6th, 2018 at the University of Washington, Seattle. 

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For the Fall ‘23 Recruitment campaign, our theme centered around “Figma”, collaborative tool for interface design. In our approach, we retained Figma's fundamental design principles while integrating it with the content of Alpha Theta Delta to produce a visually compelling designs

We embraced Figma's diverse toolkit and features, translating them into illustrations. The illustrations were made so that they may be easily combined to make new, playful compositions. 

Our deliberate use of Figma's bold colors was a strategic decision, mirroring the dynamic and creative essence that Figma's brand identity

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